Boutique Brand & Social Media Coaching

Do you feel as if many aspects of your boutique are running smoothly, yet you struggle with building your personal brand?

Maybe social media seems too daunting, or building a personal brand is something you wholeheartedly avoid. Possibly you just don’t know what to do!

If you struggle with building an online audience that translates to foot traffic or online sales, Lisa Alfaro would love to help you with your strategy!

With more than a decade of experience as a communications director, Lisa has managed public relations, creative marketing, social media, blogging, email marketing and advertising for both small and large organizations.

During her time at the Austin Hispanic Chamber, Lisa hosted workshops for small businesses teaching them the tools they needed to reach an online audience.

It is with those skills that Lisa hopes to help boutique owners and lifestyle entrepreneurs create more engaging content to reach their ideal customers.

Book a free discovery call to ensure that Lisa Alfaro is the right fit for your business!


One-on-One Coaching: 6 week intensive
$875 investment

Receive personalized business marketing coaching for your boutique or lifestyle brand. 1:1 private coaching includes:

  • One-hour video coaching call: Lisa will discuss your brand struggles and areas you want to improve. Dive into the strategy to get your branding & communications to the next level. Together, Lisa will map out exactly what the next steps are and you will leave the call with a clear plan of action and the steps needed to start implementing right away.
  • Weekly Actions: In addition to your business strategy, Lisa will work with you to determine your weekly trainings, accountability and assignments. If there is an area you need help with (ie: how to use Canva), this will be included in the weekly trainings.
  • Business Worksheets: From a content calendar, hashtag strategy and figuring out your Ideal Customer Avatar, Lisa will provide you with the tools you need to succeed with your branding plan.
  • 30-minute check in calls: Weekly calls will be scheduled so you never feel lost or left in the lurch. Lisa will discuss strategy, wins and answer any questions you may have.

What if in just 6 weeks…

  • You have complete clarity on your ideal customer avatar (ICA), your brand messaging and content specifically targeting your ICA.
  • You develop a clear and actionable plan for increasing your visibility online, nurturing your community and building the trust factor so you can sell more of your products or services.
  • You create ways to build your email list and grow your Facebook group, Instagram and Facebook pages.

…And so much more! There are many opportunities to dive deep into your business strategy with this kind of high-level 1:1 support.

Coming Soon: Group Coaching

  • An 8-week program to walk you through an overall communications strategy for your boutique or lifestyle brand.
  • Value packed modules: Training sessions based on your business’ marketing needs.
  • Live group coaching sessions: Interactive live sessions with Lisa and fellow group members to include Q&A’s and trainings based on your business needs.
  • Guest experts: Learn from some of the leading online entrepreneurs on the subjects of e-commerce, Facebook ads, work-life balance and more.
  • Boutique Community: A community of passionate lifestyle small business owners on a mission to build their brands online helping each other reach their communications goals.

Coaching sessions are conducted via Skype or Facebook Messenger Video, and are also available in-person in the New Braunfels, TX area.

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