Do you run a local business and struggle to come up with ideas for social media?
I’ve been sharing tons of ideas for boutiques this whole week. Between lives over on Facebook and a very special idea-filled email to my subscribers, I’ve been passing on my favorite tips for you to repurpose and create today for your own social media!
I have one last tip I am dying to share – and this one can be used for any type of local business.
I absolutely love public relations. When I first went to college I studied PR with the idea that I’d be an event planner.
I was totally wrong about what PR people actually do. And, I quickly learned that most people have the wrong idea about public and media relations, and especially small business – they simply don’t know how easily attainable it can be.
Sure, hiring an agency is the best case scenario. I also understand for small businesses this is usually not an affordable option.
In my course, I will be offering some helpful tips to maximize PR efforts, as well as create media releases, talking points and prepare for media interviews.
But before that, I wanted to share one of my favorite ideas for getting media coverage.
Instagram is one of the best social platforms for boutiques and lifestyle brands. You have the opportunity to showcase your products in multiple ways, bring your audience on a journey and connect your personal brand with your customers’ goals and dreams.
There are also a lot of things you can do horribly wrong, and I see these on a daily basis as I engage with brands online. Are you guilty of any of these below?