20 marketing tips for your small business

11 / 19 / 19

Marketing can be a beast, especially when it isn’t your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement…the list goes on (and on)!

With years of communications under my belt, I’ve been fortunate enough to learn many aspects of marketing, public relations and social media. It helps equip me to serve YOU – the woman business owner that wants to rock marketing but doesn’t exactly know how to be successful at it.

First things first – you need to know that marketing is one big experiment. What has worked for me with one company (or even campaign) doesn’t always work for another. The key is to test, test, test and then analyze. If you’re not tracking your results, you have a major disconnect happening.

Santa’s coming to town: Where to see Santa in New Braunfels (2019 edition)

11 / 11 / 1911 / 14 / 19

2018 family photo with Cowboy Kringle in Gruene

I love the fall and all the excitement that leads us up to Christmas. In fact, every December since Jericho was one-year-old we have made a 25 day advent activity calendar full of amazing holiday cheer! From Santa sightings, holiday movies, serving, Christmas festivals and ultimately celebrating the birth of Jesus, it is our family’s favorite time of year!

Last year I shared a list of Santa sightings in New Braunfels and it was a hit! So I’m sharing it once again – a long list of places you can catch Santa – and maybe Mrs. Clause or an elf – this 2019 Christmas season!

Small Business Marketing: How to serve your local audience

9 / 30 / 19

Has a friend ever asked you what to do in your town?

Tap into that knowledge as a business owner!

I was thinking of my latest blog post and the support I’ve received from local mom friends, and thought….why aren’t more businesses sharing their own local happenings?!

People love a good resource. And as a local business, wouldn’t you like to be that resource?

Fall Events & Pumpkin Patches in New Braunfels, Texas

9 / 19 / 1910 / 1 / 19

It is no secret that I LOVE FALL!! And I don’t mean pumpkin spice lattes, I am talking about all the things….pumpkin patches, cooler weather, walks in our neighborhood, fall festivals, autumn decor, spooky stuff, the list goes on.

We stay active in our family and love a good day of adventure, so in the spirit of sharing I pulled together a list of 2019 fall events, pumpkin patches and family friendly Halloween delights. Cheers to cooler weather and pumpkin everything!

Small Business Social Media: Fun content ideas for local boutiques

5 / 24 / 195 / 24 / 19

Do you run a local business and struggle to come up with ideas for social media?

I’ve been sharing tons of ideas for boutiques this whole week. Between lives over on Facebook and a very special idea-filled email to my subscribers, I’ve been passing on my favorite tips for you to repurpose and create today for your own social media!

I have one last tip I am dying to share – and this one can be used for any type of local business.

How to get media coverage for your boutique

4 / 30 / 194 / 30 / 19

6:00am and pregnant made for an interesting interview!

I absolutely love public relations. When I first went to college I studied PR with the idea that I’d be an event planner.

I was totally wrong about what PR people actually do. And, I quickly learned that most people have the wrong idea about public and media relations, and especially small business – they simply don’t know how easily attainable it can be.

Sure, hiring an agency is the best case scenario. I also understand for small businesses this is usually not an affordable option.

In my course, I will be offering some helpful tips to maximize PR efforts, as well as create media releases, talking points and prepare for media interviews.

But before that, I wanted to share one of my favorite ideas for getting media coverage.

26 Instagram & Facebook video ideas for boutiques

4 / 24 / 194 / 26 / 19

Video is king.

Have you heard that lately and thought – no thanks? Not for me. Not my face. I don’t have the skills…

Yeah, I get it. Been there, said that. But there are so many ways you can create video content easily (and even without your face) to stand out from a saturated market.

20 things to do with your children in New Braunfels, TX

4 / 10 / 1911 / 12 / 19

It has been nearly a year since our big move and when I shared my original post, 20 things to do in New Braunfels with your toddler. It sure has been a wild ride!

In honor of our anniversary and the popularity of my original post, I wanted to give y’all an update! Some places have opened, some have shuttered, but more importantly others we have grown to absolutely love – which means real advice on things to do!

7 mistakes to avoid on Instagram

4 / 8 / 194 / 25 / 19

Instagram is one of the best social platforms for boutiques and lifestyle brands. You have the opportunity to showcase your products in multiple ways, bring your audience on a journey and connect your personal brand with your customers’ goals and dreams.

There are also a lot of things you can do horribly wrong, and I see these on a daily basis as I engage with brands online. Are you guilty of any of these below?

Your ultimate guide to mommy & me activities in New Braunfels

4 / 4 / 194 / 4 / 19

Being a mom is super rewarding, but it also the most isolating gig I have ever known. When I became a stay at home, I survived on mommy & me activities until I made friends and created a solid circle of mamas to surround myself with.

As women, we are meant to have a solid circle of friends. But for many of us, motherhood or relocation can just kick us in the booty and leave us feeling lonely.

So I wanted to throw together a list of places where you and your babe can go hang out. Because we all deserve a little fun, mama!