How to get media coverage for your boutique

6:00am and pregnant made for an interesting interview!

I absolutely love public relations. When I first went to college I studied PR with the idea that I’d be an event planner.

I was totally wrong about what PR people actually do. And, I quickly learned that most people have the wrong idea about public and media relations, and especially small business – they simply don’t know how easily attainable it can be.

Sure, hiring an agency is the best case scenario. I also understand for small businesses this is usually not an affordable option.

In my course, I will be offering some helpful tips to maximize PR efforts, as well as create media releases, talking points and prepare for media interviews.

But before that, I wanted to share one of my favorite ideas for getting media coverage.

26 Instagram & Facebook video ideas for boutiques

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Video is king.

Have you heard that lately and thought – no thanks? Not for me. Not my face. I don’t have the skills…

Yeah, I get it. Been there, said that. But there are so many ways you can create video content easily (and even without your face) to stand out from a saturated market.

20 things to do with your children in New Braunfels, TX

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It has been nearly a year since our big move and when I shared my original post, 20 things to do in New Braunfels with your toddler. It sure has been a wild ride!

In honor of our anniversary and the popularity of my original post, I wanted to give y’all an update! Some places have opened, some have shuttered, but more importantly others we have grown to absolutely love – which means real advice on things to do!

7 mistakes to avoid on Instagram

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Instagram is one of the best social platforms for boutiques and lifestyle brands. You have the opportunity to showcase your products in multiple ways, bring your audience on a journey and connect your personal brand with your customers’ goals and dreams.

There are also a lot of things you can do horribly wrong, and I see these on a daily basis as I engage with brands online. Are you guilty of any of these below?

Your ultimate guide to mommy & me activities in New Braunfels

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Being a mom is super rewarding, but it also the most isolating gig I have ever known. When I became a stay at home, I survived on mommy & me activities until I made friends and created a solid circle of mamas to surround myself with.

As women, we are meant to have a solid circle of friends. But for many of us, motherhood or relocation can just kick us in the booty and leave us feeling lonely.

So I wanted to throw together a list of places where you and your babe can go hang out. Because we all deserve a little fun, mama!

Boutique branding: Don’t make this mistake in your VIP Facebook Group

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Chances are you have a Facebook group (and if you don’t, skip below to my additional tips). There is probably one huge mistake you are making with it right now…

Are you currently capturing emails in your new member screening questions?

You have the opportunity to ask 3 very valuable questions before anyone gains entry, and I highly encourage one of these to be about signing up for your email.

Here are two examples you can copy and paste right into Facebook today…

20 gorgeous statement earrings for less than $20

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Hi my name is Lisa and I am addicted to statement earrings. The more unique the better!

But I love a good deal even more…

When I was a young girl, I wasn’t allowed to wear jewelry. Always being a rebel at heart, I would sneakily buy jewelry at Claire’s and put it on as soon as I got to school. I’ve loved jewelry and shoes as far back as I can remember!

So I pulled together some of my favorite earrings from Amazon and online boutiques, all less than $20!

Why building a personal brand can elevate your boutique’s marketing

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Have you built your personal brand while building your boutique’s brand?

I know for many, the thought of being front-and-center can make you want to pee your pants! So many business owners I know like being the Wizard (of Oz) and make magic behind the curtain.

What if I told you one of the keys to success is building your personal brand?

Lisa’s Loves: Fashion & beauty products I am loving right now

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I haven’t shared a list of my loves since October, so I knew time was due! Originally I wanted to post this monthly, but #life. Funny thing is I had SO MUCH to share because November included birthday gifts, then December with Christmas. But, the benefit of waiting (aka procrastinating) is that I will only share the items I am still loving weeks later!

So, let’s dive in. Today I am sharing my most favorite fashion, beauty and mom products from November to January!

10 Valentine’s Day gifts for your toddler that don’t involve sweets

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10 Valentine's Day gifts for your toddler

I absolutely love any excuse to buy gifts (it is totally my love language!) so there is no forgetting Valentine’s Day. And while I will gift my hubby something thoughtful, I love including my toddler in gift giving.

Growing up, my parents always gave me a box of chocolate and another small gift. I want to always show my love to Jericho, but without sweets. We are a sugar-free family, after all!

Last year’s gift guide was a big hit-including in our house! This year I wanted to share some of our current top favorite gifts that would be perfect for a Valentine’s Day gift for your 3-year-old. I’ve broken it down my category just for you, mama!