How to be productive while working from home

5 / 17 / 205 / 17 / 20

Are you struggling to stay productive while working from home? For many, it is a really new and difficult thing to do. Even if you are accustomed to working from home, you may face new challenges with kiddos or spouses at home.

Maybe you are doing it for the first time…or maybe you’re struggling because kids have been home now and you still have the same amount of work to do.

I’ve become a pro and have been doing it for years! Not only did I consult from home for several years pre-kids, for the last 3 years I’ve been running my online business with a very busy preschooler at home – and now a newborn!

20 marketing tips for your small business

11 / 19 / 19

Marketing can be a beast, especially when it isn’t your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement…the list goes on (and on)!

With years of communications under my belt, I’ve been fortunate enough to learn many aspects of marketing, public relations and social media. It helps equip me to serve YOU – the woman business owner that wants to rock marketing but doesn’t exactly know how to be successful at it.

First things first – you need to know that marketing is one big experiment. What has worked for me with one company (or even campaign) doesn’t always work for another. The key is to test, test, test and then analyze. If you’re not tracking your results, you have a major disconnect happening.

Small Business Marketing: How to serve your local audience

9 / 30 / 19

Has a friend ever asked you what to do in your town?

Tap into that knowledge as a business owner!

I was thinking of my latest blog post and the support I’ve received from local mom friends, and thought….why aren’t more businesses sharing their own local happenings?!

People love a good resource. And as a local business, wouldn’t you like to be that resource?

Small Business Social Media: Fun content ideas for local boutiques

5 / 24 / 195 / 24 / 19

Do you run a local business and struggle to come up with ideas for social media?

I’ve been sharing tons of ideas for boutiques this whole week. Between lives over on Facebook and a very special idea-filled email to my subscribers, I’ve been passing on my favorite tips for you to repurpose and create today for your own social media!

I have one last tip I am dying to share – and this one can be used for any type of local business.

How to get media coverage for your boutique

4 / 30 / 194 / 30 / 19

6:00am and pregnant made for an interesting interview!

I absolutely love public relations. When I first went to college I studied PR with the idea that I’d be an event planner.

I was totally wrong about what PR people actually do. And, I quickly learned that most people have the wrong idea about public and media relations, and especially small business – they simply don’t know how easily attainable it can be.

Sure, hiring an agency is the best case scenario. I also understand for small businesses this is usually not an affordable option.

In my course, I will be offering some helpful tips to maximize PR efforts, as well as create media releases, talking points and prepare for media interviews.

But before that, I wanted to share one of my favorite ideas for getting media coverage.

26 Instagram & Facebook video ideas for boutiques

4 / 24 / 194 / 26 / 19

Video is king.

Have you heard that lately and thought – no thanks? Not for me. Not my face. I don’t have the skills…

Yeah, I get it. Been there, said that. But there are so many ways you can create video content easily (and even without your face) to stand out from a saturated market.

7 mistakes to avoid on Instagram

4 / 8 / 194 / 25 / 19

Instagram is one of the best social platforms for boutiques and lifestyle brands. You have the opportunity to showcase your products in multiple ways, bring your audience on a journey and connect your personal brand with your customers’ goals and dreams.

There are also a lot of things you can do horribly wrong, and I see these on a daily basis as I engage with brands online. Are you guilty of any of these below?

Boutique branding: Don’t make this mistake in your VIP Facebook Group

3 / 20 / 194 / 25 / 19

Chances are you have a Facebook group (and if you don’t, skip below to my additional tips). There is probably one huge mistake you are making with it right now…

Are you currently capturing emails in your new member screening questions?

You have the opportunity to ask 3 very valuable questions before anyone gains entry, and I highly encourage one of these to be about signing up for your email.

Here are two examples you can copy and paste right into Facebook today…

Why building a personal brand can elevate your boutique’s marketing

3 / 4 / 194 / 25 / 19

Have you built your personal brand while building your boutique’s brand?

I know for many, the thought of being front-and-center can make you want to pee your pants! So many business owners I know like being the Wizard (of Oz) and make magic behind the curtain.

What if I told you one of the keys to success is building your personal brand?