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Tag Archives: Emails

20 marketing tips for your small business

11 / 19 / 19

20 marketing tips for small business lisaalfaro Marketing can be a beast, especially when it isn’t your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement…the list goes on (and on)!

With years of communications under my belt, I’ve been fortunate enough to learn many aspects of marketing, public relations and social media. It helps equip me to serve YOU – the woman business owner that wants to rock marketing but doesn’t exactly know how to be successful at it.

First things first – you need to know that marketing is one big experiment. What has worked for me with one company (or even campaign) doesn’t always work for another. The key is to test, test, test and then analyze. If you’re not tracking your results, you have a major disconnect happening.

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26 Instagram & Facebook video ideas for boutiques

4 / 24 / 194 / 26 / 19

25 video ideas for your boutique

Video is king.

Have you heard that lately and thought – no thanks? Not for me. Not my face. I don’t have the skills…

Yeah, I get it. Been there, said that. But there are so many ways you can create video content easily (and even without your face) to stand out from a saturated market.

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Boutique branding: Don’t make this mistake in your VIP Facebook Group

3 / 20 / 194 / 25 / 19

Chances are you have a Facebook group (and if you don’t, skip below to my additional tips). There is probably one huge mistake you are making with it right now…

Are you currently capturing emails in your new member screening questions?

You have the opportunity to ask 3 very valuable questions before anyone gains entry, and I highly encourage one of these to be about signing up for your email.

Here are two examples you can copy and paste right into Facebook today…

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