There are a lot of do’s and do not’s on social media. Experts are constantly throwing more at you, and it can get really overwhelming. I wanted to take it back to the basics and give you these tips on what your business should be doing on social media.
Let me start by giving you the cliff notes, then I’ll get down into each one below.
Do you ever feel like you’re drowning in your marketing efforts? I’ve been there! And it still happens. But, I am all about efficiency when it comes to my work and work hard to avoid burnout. So I’ve pulled together my absolute favorite and free(ish) 5 social media tools you need for your small business.
And with efficiency and time in mind, let’s dive right in!
Marketing can be a beast, especially when it isn’t your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement…the list goes on (and on)!
With years of communications under my belt, I’ve been fortunate enough to learn many aspects of marketing, public relations and social media. It helps equip me to serve YOU – the woman business owner that wants to rock marketing but doesn’t exactly know how to be successful at it.
First things first – you need to know that marketing is one big experiment. What has worked for me with one company (or even campaign) doesn’t always work for another. The key is to test, test, test and then analyze. If you’re not tracking your results, you have a major disconnect happening.
Has a friend ever asked you what to do in your town?
Tap into that knowledge as a business owner!