There are a lot of do’s and do not’s on social media. Experts are constantly throwing more at you, and it can get really overwhelming. I wanted to take it back to the basics and give you these tips on what your business should be doing on social media.
Let me start by giving you the cliff notes, then I’ll get down into each one below.
Do you ever feel like you’re drowning in your marketing efforts? I’ve been there! And it still happens. But, I am all about efficiency when it comes to my work and work hard to avoid burnout. So I’ve pulled together my absolute favorite and free(ish) 5 social media tools you need for your small business.
And with efficiency and time in mind, let’s dive right in!
Looking for a way to make a difference?
There are a lot of resources right now to support the Black Lives Matter movement, and I whole-heartedly encourage you to find every way you can to support our Black brothers and sisters.
A quick and easy way to start supporting the #BlackLivesMatter movement, especially in our hometown, is supporting Black-owned businesses in New Braunfels. I encourage you to reach out to these businesses and support them today.
Are you struggling to stay productive while working from home? For many, it is a really new and difficult thing to do. Even if you are accustomed to working from home, you may face new challenges with kiddos or spouses at home.
Maybe you are doing it for the first time…or maybe you’re struggling because kids have been home now and you still have the same amount of work to do.
I’ve become a pro and have been doing it for years! Not only did I consult from home for several years pre-kids, for the last 3 years I’ve been running my online business with a very busy preschooler at home – and now a newborn!
It is an uncertain time for New Braunfels amidst the Coronavirus COVID-19 pandemic, and our local businesses are definitely feeling the stress right now. Texas State Governor Abbot announced today that Texans are to avoid groups of 10 and temporarily closed bars, gyms and restaurants for dine-in.
While many local businesses began implementing in-store options with social distancing before this announcement, this order now requires all businesses to get creative or shut their doors. I put together this post in honor of our local businesses and to help my community have a one-stop-shop list of places to support.
Marketing can be a beast, especially when it isn’t your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement…the list goes on (and on)!
With years of communications under my belt, I’ve been fortunate enough to learn many aspects of marketing, public relations and social media. It helps equip me to serve YOU – the woman business owner that wants to rock marketing but doesn’t exactly know how to be successful at it.
First things first – you need to know that marketing is one big experiment. What has worked for me with one company (or even campaign) doesn’t always work for another. The key is to test, test, test and then analyze. If you’re not tracking your results, you have a major disconnect happening.
Do you run a local business and struggle to come up with ideas for social media?
I’ve been sharing tons of ideas for boutiques this whole week. Between lives over on Facebook and a very special idea-filled email to my subscribers, I’ve been passing on my favorite tips for you to repurpose and create today for your own social media!
I have one last tip I am dying to share – and this one can be used for any type of local business.
I absolutely love public relations. When I first went to college I studied PR with the idea that I’d be an event planner.
I was totally wrong about what PR people actually do. And, I quickly learned that most people have the wrong idea about public and media relations, and especially small business – they simply don’t know how easily attainable it can be.
Sure, hiring an agency is the best case scenario. I also understand for small businesses this is usually not an affordable option.
In my course, I will be offering some helpful tips to maximize PR efforts, as well as create media releases, talking points and prepare for media interviews.
Video is king.
Have you heard that lately and thought – no thanks? Not for me. Not my face. I don’t have the skills…
Yeah, I get it. Been there, said that. But there are so many ways you can create video content easily (and even without your face) to stand out from a saturated market.
Instagram is one of the best social platforms for boutiques and lifestyle brands. You have the opportunity to showcase your products in multiple ways, bring your audience on a journey and connect your personal brand with your customers’ goals and dreams.
There are also a lot of things you can do horribly wrong, and I see these on a daily basis as I engage with brands online. Are you guilty of any of these below?