There are a lot of do’s and do not’s on social media. Experts are constantly throwing more at you, and it can get really overwhelming. I wanted to take it back to the basics and give you these tips on what your business should be doing on social media.
Let me start by giving you the cliff notes, then I’ll get down into each one below.
Do you ever feel like you’re drowning in your marketing efforts? I’ve been there! And it still happens. But, I am all about efficiency when it comes to my work and work hard to avoid burnout. So I’ve pulled together my absolute favorite and free(ish) 5 social media tools you need for your small business.
And with efficiency and time in mind, let’s dive right in!
Marketing can be a beast, especially when it isn’t your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement…the list goes on (and on)!
With years of communications under my belt, I’ve been fortunate enough to learn many aspects of marketing, public relations and social media. It helps equip me to serve YOU – the woman business owner that wants to rock marketing but doesn’t exactly know how to be successful at it.
First things first – you need to know that marketing is one big experiment. What has worked for me with one company (or even campaign) doesn’t always work for another. The key is to test, test, test and then analyze. If you’re not tracking your results, you have a major disconnect happening.
Do you run a local business and struggle to come up with ideas for social media?
I’ve been sharing tons of ideas for boutiques this whole week. Between lives over on Facebook and a very special idea-filled email to my subscribers, I’ve been passing on my favorite tips for you to repurpose and create today for your own social media!
I have one last tip I am dying to share – and this one can be used for any type of local business.
Video is king.
Have you heard that lately and thought – no thanks? Not for me. Not my face. I don’t have the skills…
Yeah, I get it. Been there, said that. But there are so many ways you can create video content easily (and even without your face) to stand out from a saturated market.
Instagram is one of the best social platforms for boutiques and lifestyle brands. You have the opportunity to showcase your products in multiple ways, bring your audience on a journey and connect your personal brand with your customers’ goals and dreams.
There are also a lot of things you can do horribly wrong, and I see these on a daily basis as I engage with brands online. Are you guilty of any of these below?
Chances are you have a Facebook group (and if you don’t, skip below to my additional tips). There is probably one huge mistake you are making with it right now…
Are you currently capturing emails in your new member screening questions?
You have the opportunity to ask 3 very valuable questions before anyone gains entry, and I highly encourage one of these to be about signing up for your email.
Here are two examples you can copy and paste right into Facebook today…